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With a Retina display and a thin, lightweight design, the rose gold mid 2017 Apple 12″ MacBook provides both portability and performance.

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12″ LED-Backlit IPS Retina Display
The 12″ Retina display on the MacBook doesn’t just have a high resolution, but it’s also paper thin. In fact, it is just 0.03″ (0.88mm). A specially developed automated manufacturing process forms the edge-to-edge glass that’s only 0.02″ (0.5mm) thick. And Apple reduced the space between display components for a tighter, more integrated design. The Retina display has a 2304 x 1440 native resolution and a 16:10 aspect ratio. It also has 178° viewing angles, thanks to its IPS panel.

To deliver the Macbook’s Retina experience, Apple redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled them to use LED backlighting that’s 30 percent more energy efficient than the Retina display on previous models while still achieving the same level of brightness.

Force Touch Trackpad
The Force Touch trackpad may look like other trackpads on the surface, but it’s what is underneath that makes it distinct. Force sensors detect how much pressure you’re applying, and the Taptic Engine provides a click sensation when you press anywhere on the surface. Now, the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your MacBook more usable and personal.

Traditional trackpads use a “diving board” mechanism, which requires room underneath for the downward motion of a click and makes it harder to click the part of the surface closest to the keyboard. With the Force Touch trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally toward you, although the feel is the same familiar downward motion you’re accustomed to in a trackpad. The Taptic Engine also provides haptic feedback, so instead of just seeing what’s happening on the screen, you can feel it, too. The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF.

In addition to the intuitive Multi-Touch gestures you may be familiar with – like scrolling, swiping, pinching, and rotating – Force Touch brings an added dimension to the Mac experience. The sensitivity is customizable, allowing you to adjust how much pressure is needed to register a click. And the trackpad can even tell whether you’re clicking with your thumb or another finger and automatically adjusts the sensitivity level.

Redesigned Keyboard
Traditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the center of the key. Apple needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-center could result in the keycap hitting bottom before a keystroke registers. So Apple designed a butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material – allowing for a more stable, responsive key that takes up less vertical space.

The redesigned keys on the MacBook feature a larger surface area, a thinner construction, and a deeper curvature, creating a more defined space for your fingertip to naturally find and press the keys. These refinements may be subtle, but the feel is distinct and intuitive. Combined with the butterfly mechanism, this innovative design allows for much greater control when typing.

Since the keyboard is thin, Apple had to address how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, Apple removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.

Performance

Dual-Core 7th Gen Kaby Lake Intel Core m3 Performance
The 7th Gen Kaby Lake Intel Core m3 processor with 14nm process technology provides fast dual-core performance. The dual cores can run at a stock speed of 1.2 GHz and can boost up to 3.0 GHz as needed, thanks to Intel Turbo Boost 2.0 technology. With a 4MB L3 cache and 8GB of onboard 1866 MHz LPDDR3 RAM, the MacBook provides fast and energy efficient performance.
USB 3.0 Type-C
To create a notebook as thin and light as the MacBook, Apple had to strive for efficiency in every detail, right down to how it connects to peripherals and power. So Apple contributed to a growing universal connectivity standard that combines the essential functions you need every day in one dynamic port. The USB Type-C port offers charging, quick USB 3.0 data transfer for connecting to external devices and peripherals, and video output that supports HDMI, VGA, and Mini DisplayPort connections. All in a small, reversible design that’s one-third the size of a USB Type-A port.
Fast Flash Storage
Part of what makes MacBook so responsive is that it’s designed entirely around flash storage. Not only does this make the MacBook much lighter and more portable than traditional notebooks, it also provides faster access to data. The flash storage is up to 9 times faster than a traditional 5400 rpm notebook hard drive.
Fast Memory
The MacBook features of 8GB onboard 1866 MHz LPDDR3 RAM. Combine that with powerful processors and faster flash storage and you get a notebook that can run more memory-intensive applications at the same time – without compromising performance.
802.11ac Wi-Fi: Three Times Faster
With an emphasis on mobile, the MacBook is equipped with 802.11ac Wi‑Fi and Bluetooth 4.0 wireless technology. With AirPlay and Apple TV, you can wirelessly play video, show off photos, and enjoy music from your MacBook on your widescreen TV. And when your MacBook connects to an 802.11ac Wi‑Fi base station, such as AirPort Extreme or AirPort Time Capsule, your wireless performance is up to three times faster.
Brand Name

Apple

Display Type

IPS

Display Size

12-Inch

Screen Resolution

2304 x 1440px

RAM

8GB of 1866MHz LPDDR3 RAM

Storage Capacity

256GB SSD

Keyboard

Standard Notebook Keyboard With Backlight

Processor Type

Intel Core m3 Dual-Core

Clock Speed

1.2GHz

Operating System

macOS High Sierra

Graphics Card Type

Integrated Intel HD Graphics 615

Pointing Device

Force Touch Trackpad

Year Of Release

Mid 2017

USB Port

Yes, USB 3.0 Type-C x 1

Bluetooth

Yes,Bluetooth 4.2 technology

Battery Life

Up to 10 Hours

Color

Rose Gold

Weight

2.03 lb / .92 kg

Product Warranty

One-Year Limited Warranty

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